Photos are one of the paramount and most effective marketing tools for interior designers. Therefore, staging and lighting in photo shoots are extremely important and can make a designed space look boring and dull, or vivacious and vibrant. Who wants to take a photo of an undesirable, empty room? To get the best photograph, staging your space with appropriate furniture and accessories makes the space looked “lived in”, therefore, causing the consumer to dream of himself or herself living in that space. This is what will draw consumers to your brand. Another way to get a more gratifying photograph is to take photos at either sunrise or sundown to get a soft natural light in an interior space. Exterior shots also look superior at these times because exterior lights can be turned on enhancing the look of the exterior elevation. After all “photos do speak a thousand words.”
Interior Design Principal, Btid
To capture the mood, the emotional content of an interior can be quite tricky. Photography takes us from three dimensional volumes to a select 2 dimensional framed view of a space that must convey what our experience would be if we actually were in the space. I like to bring into this view the elements that will capture this emotional experience and balance them within the shot: it is a composition of symmetry and correspondences. Adding patterns, textures or colors from other angles of the room that would not otherwise make it in the shot can really make a difference in recreating the right vibe.
Interior Designer, Swedlow Design
Keep the accessories simple. Interior design accessories look much different in person than in photographs. A room might look best in person with multiple stacks of books that are layered with accessories, picture frames, candles and personal treasures. Photographs are easiest to read when they are accessorized simply – a vase of fresh flowers, a beautiful book and one or two key accessories is often all you need. Make sure to give yourself lots of options. Take photos of a room with lots of different options – with flowers and without, with the drapes open and closed, with the candle lit and unlit. This gives you lots of choices once you look through your photos later. Look through magazines to help you with inspiration ideas for styling and photography angles. This can help focus how you want to style the shoot and tell the story of the space.
Principal, S Interior Design
Tips for staging photo shoots– The most important element to consider is the lighting. This includes the natural light sources and artificial ones. Prior to the shoot you should spend time determining exactly what you want to communicate with the photos. Don’t fall into the easy trap of wanting to share everything, but rather focus on the special ‘moments’ in the spaces.
Principal, Angelica Henry Design
Bring more accessories than you think you need. Everything looks so differently through a camera lens than in reality, so it is best to have a few options to work with to get to the perfectly staged shot! I’ve learned dusk is a great time to shoot interiors. It adds a great pop of blue from the sunset and often turn a nice shot into a spectacular one! Professional photography is key. It represents your brand and is the way you communicate your design aesthetic to potential clients, so make sure to hire a professional photographer who can show your work in the best light possible.
“When it comes to staging photo shoots, less is always more. In order for it to be natural, I prefer to keep it simple and let the project speak for itself. Don’t clutter the shot with too many accessories and colors. It’s always great to have fresh flowers on hand and a select few colorful items in case you need them. Working with a talented photographer who understands the necessary balance of interior photography is always worth the money.”