Siena Lasker is the LA designer and entrepreneur behind her jewelry line, Siena. Although only 24, her jewelry has already been recognized by trending celebrities and luxurious retail stores. Incorporating several types of precious stones to embody her pieces, Siena can be worn anywhere with anything. Siena’s elegant, versatile pieces are sold worldwide to a variety of people. As Siena Lasker shares her history in jewelry design and where she is now with her company, it is evident that she is pursuing her passion.
How did you get involved in designing jewelry?
I was working a summer retail job at Fred Segal and I started to go downtown and play around with different stones and diamonds. I started stringing my own necklaces and wearing them to work. I was shocked at the feedback I got. Multiple customers asked me where they could purchase my designs. I asked my boss if I could put some of my necklaces in the case and sure enough they sold! After that I started designing more and bringing my jewelry to stores and now here I am today! I thank my lucky stars that an incredible boutique in Pacific Palisades eponymously named Elyse Walker picked up my line. Elyse walker is a place for everything fabulous and it was there that the CEO of Neiman Marcus discovered my line.
You’re so young to already have your own jewelry line! What do you expect of it in the future? Are you interested in exploring any other types of design?
I am hoping that my designs will continue to evolve. I am looking forward to doing a line in gold in the near future. As far as exploring other types of design I can certainly see myself working on a line of clothing, however for now I am concentrating on building Siena Jewelry.
What inspires your pieces?
I am really inspired by nature; I love everything organic and natural. I look to nature for inspiration from a design perspective as well. I have designed birds, spiders, flowers, bees, stars, moons and insects. I love all of my pieces to be colorful and earthy.
Is there a particular look your jewelry is going for?
Yes, kind of a bohemian chic look. All the pieces can be layered and
worn from day to night. My hope is that the jewelry becomes the outfit.
I can wear a simple tshirt and jeans and layer my jewelry on and it
makes the outfit.
Is there a specific collection or set of pieces that are coming out
Yes my new look is a bit of a departure for me. I have always concentrated on a lot of organic and irregular handmade pieces. For this new season I am doing a lot of geometric shapes. I’m very interested in sacred geometry and the intersection between nature and geometry. I am using lots of triangles, diamonds, stars and circles for this next season.