Known for his inimitable ability to provide modern lighting remedies to the glaring lack of
authentic illumination options, award winning product designer, Jonathan Browning is revealing an entirely different creative side. The lighting connoisseur has unveiled his first collection of rugs, created in collaboration with Vaheed Taheri, whose San Francisco based firm is esteemed for its exquisite productions of Tibetan carpet.
Browning and Taheri’s partnership was born out of a shared obsession with quality
craftsmanship and, it turns out, a mutual love for traveling. The collection consists of ten new exquisite designs with distinctive details. Each and every rug shares a different story generated from Browning’s extensive travels, appreciation of classic art works and love for ancient designs.
“Travel has always been integral to my design and production process.,” said Browning. “For instance, a particular rug in this collection is completely inspired by my time spent in Morocco, where a palace was covered in the most ornated carved plaster work I had ever seen. I lifted one exact pattern and let that be the basis for the rug.”
Browning’s intricacies in design has not always been merely devoted to products, he was first and foremost an interior designer. After serving as senior vice president of designing for Starwood Hotels — where he was responsible for the decor of W, Westin, and St. Regis hotels—Browning has devoted the past 10 years to producing lighting that employ techniques that have remain unchanged since the 18th century.
This obsession with quality – almost to an unhealthy degree – is what brought Browning and Taheri to collaborate. Two contemporary designers who celebrate industrial precision.
“I believe rugs are art for the floor and should be treated like an art and it is undoubted that Browning has this way of treating every design as art. This shared approach is what made the rug collection what it is – creative and inspired.” Said Taheri.
In a way that only Browning can achieve, each rug pulls from Browning’s wealth of inspiration – from trips to Morocco to a Van Gogh painting. The collection captures a regal yet dynamic look that blends beautiful wool and wild silk.
“I have traveled to countries such as Nepal, India and Turkey to learn techniques from people that have been weaving carpet for generations. Most people don’t get such an opportunity to get close to the daily life of the people who make these rugs, it is a life story and I decided to be a story teller.” Said Taheri, “Through this collection I was able to help Browning tell his.”